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By Rod Nichols

The key to long-term success in network marketing is duplication.  This occurs

only if you and your systems are duplicatable.  Are they?  Could anyone join

your team, copy what you are doing and be successful?

If the answer is yes, then you can skip this article. Otherwise, continue on as

we discuss building a system of duplication.

First is the way your business is set-up.  Network marketing is designed to be

a home-based business. If you’re using or contemplating an office or training

center, this is not duplicatable.  Although it seems more business-like, your

prospective distributors will look at your set-up and decide they can¹t do your business. I

remember an entire company that required leaders to set up a training facility. The

company did well for awhile, but are now out of business.  So, make sure that you

have a home-based office set-up that any one could duplicate.

Second, are your marketing methods - Are you doing massive advertising, e-mail

marketing, or direct mail?  Again, this may be effective, but it¹s not duplicatable.

The average distributor will not be able to afford your system.  If you’re going to use

Mass marketing, make sure that you also have systems for the average distributor. I

remember a top income earner who built her business passing out opportunity cards in

the business district. Another who conducted face-to-face surveys.  Also, remember

that over 80% of the people who join network marketing companies are sponsored by

someone they know, so don’t forget the warm market methods also.

Third, are your presentations - Are you so smooth and knowledgeable that the new

distributor would feel they could never do a presentation? I often think of a top

network marketer who started out giving presentations in holey jeans (because that’s

all he had to wear) and today he’s a top income earner. To make your business

presentation easily duplicatable, start using DVD’s, overhead slides, or flip

charts.  Stick with information that is readily available to the average distributor.  It’s even

best is you don’t do all of the presentation. Start including others in your presentations and you’ll see quicker duplication.

Keywords: article, companies, news, marketing, duplication, network, term

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